The concept of business culture has never been more complex, yet critical to understand and apply. Globalization, mergers & acquisitions, joint ventures, new technology and the need for digital transformation and innovation, are all heavy people dependent. It is beyond the need for further documentation that culture has a significant impact on business performance.
Culture is about who you are together, what you stand for as an organization and your way of running the business. Significant, yet undefined, gaps between actual culture and aspired culture block innovation and alignment in many organizations. Therefore, eliminating the culture gaps will increase the speed of implementation of strategy, support leadership development and change processes and hereby increase business performance and growth.
Culture is driven by values, which have a deep impact on people by how they prioritize, behave and make decisions. As a result culture is personal, and has a deep impact on how each and one of us take our share in building the right culture where we work.